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The SalesPulse is the market leading sales newsletter in the United Kingdom and has been published for over 10 years. We have published over 120 issues and should you want our views on a particular topic, please contact Steve Rowe.
To read the previous issues of the SalesPulse, see below for the links.
5 Keys to Running a Successful Business
5 Keys to Running a Successful Business. Following on from my last blog about the value of getting your Elevator pitch right, I thought this was a good article to follow up with. It's from foxbusiness.com small business section and the interesting aspect which caught my eye was the 3rd...
Why your Elevator Pitch is important, and how to master it
Why your Elevator Pitch is important, and how to master it. One of the aspects I always try to get my clients to work on at an early stage in our relationship is their Elevator Pitch. It's so simple and yet so important to have a good one that's been...
The SalesPulse™ Blog, September 2015
THREE CHARACTERISTICS OF A GREAT CUSTOMER EXPERIENCE
Welcome back. I do hope you all had a good summer and if you took some time off that it was relaxing and enjoyable. We all know the importance and benefits of having a great customer experience, and the negative impacts of delivering a...
Want to become a better negotiator?
Want to become a better negotiator? Most of us do - an many of us fear the process unnecessarily. As with most things in business, the old adage that 'Failing to prepare is preparing to fail" is true. Many people 'wing it' when it comes to a negotiation session and...
17 Things Really Successful People Never Stop Doing (Ever)
17 Things Really Successful People Never Stop Doing (Ever) is a great Friday read. It's punchy, relevant and reassuring if you're running your own business and want to just take a moment to check you're on the right track. It's often easy to overlook the way you operate and come...
Giving Is The Worst Way To Succeed In Business
But it's also the best.
This is a really interesting article by someone I have a lot of respect for in the Network Marketing world, Jacky Sherman.
Her post includes a video clip from the author of a new book and it's well worth taking 5 minutes out of your day to...
Success stories from Business Growth Service
Success stories from Business Growth Service. I don't often go on about this service, but I thought it was time to give you some evidence of how beneficial a Government backed scheme can be to a Small-Medium business owner who would benefit from some external help to grow their business. ...
10 Questions to Ask When Pricing Your Product
I came across an interesting article on Entrepreneur.com regarding questions you should be asking yourself when pricing your offering. It has a really useful set of questions to consider, which are not necessarily thought of by most business owners.
It's very easy to work 'from the ground up' to arrive at...
The SalesPulse Blog, July 2015
STRATEGIC ACCOUNTS: GETTING THE BALANCE RIGHT
Last month's SalesPulse had the title Strategic Accounts - are they important? As no one has said anything to the contrary let's assume they are. But aren't all customers important? Well the answer to that has to be yes as well, because if they are...
SAY OF THE DAY: “If you don’t have a competitive advantage, don’t compete.” -Jack Welch
This got me thinking about my experiences with my clients. So many of them have great products and services which set them apart from their competition (their competitive advantage), but they ignore its value and don't promote it in anything like the prominent way they should. Some don't even realise...
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