by phil | Dec 18, 2014 | Services
Business Growth Service I am delighted to inform you that on Friday 5 December, the Government announced the launch of the Business Growth Service which integrates the existing GrowthAccelerator and Manufacturing Advisory Service (MAS) programmes, along with the...
by steve | Dec 16, 2014 | Business Comment, The SalesPulse
CREATING CUSTOMER VALUE MAKES YOU DIFFERENT In last month’s SalesPulse I talked about how buyers were commoditising our offerings to negate those characteristics that make us different. There is research to support this statement; for example in the US SSI Data...
by phil | Dec 1, 2014 | General
How does your Value Proposition stack up? One of the topics I bang on about with my clients is the importance of a carefully thought through Value Proposition so it’s good to see that Vistage agree with me! It is important in a B2B environment to think through...