How does your Value Proposition stack up?
One of the topics I bang on about with my clients is the importance of a carefully thought through Value Proposition so it’s good to see that Vistage agree with me! It is important in a B2B environment to think through and be able to articulate the value you are offering to your prospective client with your offering. It’s a great discipline to adopt as it will help you clarify why your prospect should buy your offering rather than that of a competitor and enables you to clearly state the value of your solution to the prospect. Don’t assume others will do the same because they often don’t, which puts you one step ahead of them! You can read the Vistage article by clicking here.
It’s worth adopting this approach, as it’s the sort of common sense uncommonly practised by most.
