Get an objective ‘outside’ perspective on your bids
Bid writing and production is not only time consuming and expensive, but is also a critical step in the sales process for many companies. Winning business in today’s highly competitive environment is extremely hard. So why take the risk that your bid gets binned when they needn’t? When I see the quality and ‘introspective’ flavour of many organisations’ proposals, it makes me wonder why more companies don’t look to an objective ‘outsider’ to help them before they hit the send button to their client or prospect.
There are two ways in which companies like mine can help. We can actually write the bid for you, ensuring it is written with the target – and not the author – in mind, with a level of quality and consistency. Alternatively, we can act as an editor / devil’s advocate and review the document as if it were intended to sell us something before it actually goes off to its intended recipient. This way, you can ensure your proposal passes the ‘So what’ test.
When you consider the costs involved in preparing the bid and potentially not winning the business, it’s a small price to pay! Sharing ideas and best practice really does pay dividends.