by steve | Feb 18, 2016 | General, The SalesPulse
WHAT ARE YOUR CHALLENGES IN 2016? Happy New Year. I trust you all had a good break and are now refreshed and ready for what looks like an interesting and demanding 2016. What are your challenges? Are they to do with growth and market share; profit and margin...
by steve | Dec 17, 2015 | General, The SalesPulse
MORE VALUE DRIVES MORE LOYALTY Another calendar year draws to a close, and for some, if not many of us another financial year closes. Still, if we plan it well we get two weeks off to enjoy ourselves with those really important friends and family and clear our minds...
by steve | Dec 17, 2015 | Business Comment, The SalesPulse
MANAGING MARKET CHANGE TO YOUR BENEFIT Markets are changing. In modern parlance they are being disrupted but for our older readers they are suffering discontinuities. For example, retail, probably the most dynamic sector is being changed not only by e-tailers, but...
by steve | Dec 17, 2015 | General, The SalesPulse
DO YOU KNOW WHAT VALUE YOU CREATE? This is a definition of selling I use with non-salespeople and managers. “Selling is matching your customer’s needs and wants, with your products and services, in such a way that they perceive better value from you than from...
by steve | Sep 14, 2015 | General, The SalesPulse
THREE CHARACTERISTICS OF A GREAT CUSTOMER EXPERIENCE Welcome back. I do hope you all had a good summer and if you took some time off that it was relaxing and enjoyable. We all know the importance and benefits of having a great customer experience, and the negative...
