83% of SMEs don’t use social media properly – and it’s the MDs fault!
So this is a topic that sends shivers down many a business leader’s spine, but it really doesn’t need to. With a properly implemented and supported plan, it can be a significant contributor to most businesses – and NOT just those that sell to consumers. It can really help B2B businesses and doesn’t need to be a major drain on time or money to be effective. There is a very interesting blog on the Vistage website at the moment, in which the author ‘….found that only 17% of SMEs are using social media based upon a proper plan or framework and the blame for this sits at the MDs door.” You can read the full article by clicking here.
So my question is “what are you doing to get your business in the shape?” Start by finding a local partner who can guide you through the pitfalls and help you create a plan that is manageable. Or contact me for some ideas to get you started.