Avoid using the wrong words!
Avoid using the wrong words! Obvious, and yet, it never ceases to amaze me how often people use the wrong words in a document they are hoping will persuade a prospect to commit to an important order. I used to think that it was just me that picked up on these errors, but it appears there is momentum behind a drive to improve peoples’ use of grammar. Perhaps the days of me having to endure reading “there’ instead of ‘their’ are finally numbered. It’s not always easy to know when to use it’s or its, but it’s not difficult to check these things! The impact of using the wrong word in the context of a sentence can be significant, so it is worth taking a look at a recent article published by Inc.com. You can read it by clicking here. A useful site to bookmark is: www.grammarly.com/Grammar_Checker. It’s worth the effort to make sure there are no basic errors in the construction of your important documents, if you want to create the right impression on your prospects, isn’t it?
