by simon | May 6, 2016 | General
The thrust of the last two issues of the SalesPulse has been keeping selling simple. We have done this for two very good reasons. Firstly, the simpler it is the less it can go wrong, and secondly many companies have very few, or no sales people at all, and to...
by simon | May 3, 2016 | General
Panacea for Small Businesses? The SalesPulse Academy has launched what could be manna from heaven for many small businesses – a practical, gimmick free eLearning platform focused on helping business people learn to become more effective at selling....
by simon | Feb 24, 2016 | General
In this heavily commoditised world where professional purchasers are incented to extract the lowest price, many companies spend their time reducing costs to maintain margins or even worse reduce prices and accept lower margins. There is though, an alternative, and...
by simon | Feb 24, 2016 | General
In last month’s SalesPulse I talked about how buyers were commoditising our offerings to negate those characteristics that make us different. There is research to support this statement; for example in the US SSI Data having researched some 40 companies and 750 B2B...
by simon | Feb 24, 2016 | General
There are many ways in which a company can improve its profits. For example, it can cut costs, if there are any left to cut: suppliers can be squeezed if there is any juice left in the orange: acquisitions, mergers and disposals; and of course let us not forget...
