Latest News from Koru

We now have an updated Guide to Account Planning available. If you would like a copy just email

steve.rowe@korusales.com

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CRM

Sales productivity can be enhanced by the deployment of CRM systems but the software itself is not the only factor and arguably the least important.

Selection and Evaluation

Sales productivity gains from CRM frequently do not emerge because companies are sold and buy software technology rather than matching system needs to company strategy and culture. Koru's independent CRM expertise helps our clients to overcome this problem and acquire the right solution at the right price to meet business needs. More importantly, our sales operations and account management experience means that we can focus directly on assisting our clients to extract the maximum sales productivity from a system both during and after installation.

Implementation and Project Management

Our knowledge of CRM in particular and enterprise wide software implementations in general means that we can save our clients both time and money even once the decision to acquire has been made. We provide a due diligence service on the implementation plan - its resources, timescale and costs - and, from our pool of experienced staff, can supply senior project and programme managers to keep the project to schedule and budget.

"Bringing in Koru at the end of 2006 to undertake due diligence on the next phase of our CRM implementation plan was a great investment. They helped us to save over £100,000 in services costs as well as 3 months in time. Our sales and marketing users are now live and this was a critical part of the advice Koru gave us. We can now proceed to the next phases with added confidence." -Fergus Lynch, Director of I.T., Alternative Networks (April 2007)

Value from Current Systems

Many CRM implementations can fail to deliver expected sales productivity even after a successful and smooth implementation, especially if the sales force does not immediately appreciate the benefits. Our understanding of sales culture, software systems and business means that we can work alongside the sales force and help our clients to revive their CRM programmes, delivering true sales productivity gains with the sales force committed to the programme.